Frostd (Chill-a-to Gelato) - Custom Indoor Neon Sign

Written By Emily

Case Study: Frostd (Chill-a-to Gelato) - Custom Indoor Neon Sign

Frostd (Chill-a-to Gelato) approached Neon Brothers to design two premium indoor signs that would serve as the primary branding for their new ice cream store.

Challenge

  • Client required 2 indoor signs, both double-sided and custom-sized
  • Needed clear, bright branding visibility — main signage for store
  • Intense back-and-forth on color accuracy and aesthetics to satisfy both manager and brand identity
  • Last-minute changes requested after production approval
  • Tight launch deadline and growing concern over delivery timeframe

Solution

Custom LED Neon + UV Print Signage for Frostd

Design Consultation & Quotation:

  • Multiple options provided: Lightbox, LED Backlit, UV + Neon
  • Final choice: LED Neon + UV Print, 75 cm diameter, 2 pieces
  • Helped client compare visibility and aesthetics across options
  • Two-installment payment plan offered for flexibility

Mockups, Color Matching & Approval:

  • Shared neon color options for “Frostd” text to match pink wall panels
  • Offered light pink, bold pink, and white glow variations
  • Conducted real-time previews and visual overlays
  • Client approved the version with pink outline and dark grey backbase

Handling Revisions:

  • After approval, client raised concern over brightness and color accuracy
  • Provided real glow vs. off-state comparisons
  • Offered two modification options:
  • Partial update: A$202.61
  • Full remake: A$307.77
  • Client decided to proceed with the original build due to budget

Production & Delivery:

  • Final invoice shared and balance received
  • Despite concerns over production origin, sign was delivered within 14 business days as promised
  • Clear and transparent communication maintained throughout
  • Tracking shared via DHL (750mm diameter confirmed)

Outcome

The Frostd signage was approved, built, and shipped within the agreed timeline. The custom signs now stand as the brand's primary identity at the store's front. While communication was challenging, the result was a premium-quality, visually striking sign aligned with the client's expectations and budget.

Key Takeaways

  • Clear design previews and flexible color options reduce post-approval conflict
  • Two-installment payment plans improve buyer confidence
  • Transparent communication is vital, especially under pressure
  • Custom-built signs with UV + Neon combo deliver strong impact in retail settings
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